NEWS
As our bodies change, the clothes that once felt effortless may no longer feel like us. OnceWas founder Belinda Abbott shares a personal perspective on dressing after 50—and finding the shapes, proportions and fabrics that fit the woman you are now.
Join OnceWas Director and Head Designer Belinda Abbott on a journey back to South Africa as she shares the inspiration behind destination dressing, versatile travel wardrobes, and the pieces designed to move effortlessly from airport to adventure.
There are clothes you buy and clothes you keep. In this edit, we walk you through the jackets and layering pieces from our Odyssey Winter '26 collection worth investing in this season, crafted from premium materials, produced in limited quantities and designed to be worn season after season.
If you’re 5’4” or under, you may have spent years adjusting your clothes without realising the issue was never your size, it was proportion. Discover how our Under 5'4 Collection is designed to finally fit the way your body is meant to be dressed, with no tailoring required.
An Earth Day reflection from Director & Head Designer Belinda Abbott on designing with intention; where longevity, inclusivity, and versatility come together to create a more conscious way of dressing.
