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Styles to wear now and love forever

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OW JOURNAL

Deja Vu | Autumn 21

OnceWas is thrilled to introduce the much-anticipated Autumn collection, ‘Deja Vu’. Designed in the middle of Melbourne’s extended lockdowns, this collection is heavily influenced by the need - now, more than ever - to combine comfort with style.

Influencer Picks For An Australian Summer

The wardrobe shift of 2020 has normalised the influence of comfort to extend beyond the home. Comfortable and considered garments...

Our Story

Introducing you to Belinda Glynn (Director & Head Designer) and Linda Cerny (Head of Wholesale). Together, they are the owners of this iconic Australian label. We sat down with Belinda & Linda to discuss how they started their career in the fashion industry to how they survived the recent pandemic as new business owners.