OUR STORY

OnceWas is a Melbourne based womenswear brand, founded by Belinda Abbott, crafting unique investment pieces for women who value effortless style, versatility, and modern sophistication.

Each collection brings together refined silhouettes and premium fabrics, elevated by exclusive prints and thoughtful design. Produced in limited quantities, every piece is created with longevity in mind, balancing effortless wearability with transeasonal versatility.

BELINDA ABBOTT

“Creating pieces that make women feel confident, comfortable, and truly themselves is at the heart of everything we do. Inspiration begins with texture and fabric - how it feels, how it moves, how it lives on the body. Through exclusive prints and considered design, we create investment pieces made to be worn season after season, designed to stand the test of time.” Founder & Creative Director, Belinda Abbott

WHY SHOP WITH US?

- Signature aesthetic, known for our unique prints and considered design

- Produced in limited quanities, each piece as rare as it is beautiful

- Crafted from premium materials with a foucs on natural fibres

- Timeless & wearable silhouettes made to last for years to come

- Inclusive sizing range from AU 6–20, plus a our Under 5’4 range, designed for women 5'4 (162cm) and under.

- Melbourne based and female founded, designed with intention and purpose