OnceWas is a Melbourne based womenswear brand designed by Belinda Glynn, whose vision is to design unique investment pieces for women seeking effortless and stylish clothing with transitional wearability and versatility.

Underpinned by a signature aesthetic, OnceWas collections feature exclusive prints and luxurious leathers and fabrics that have an emphasis on natural fibres. Upholding the quality and wearability our loyal customers have come to expect.

OnceWas has earned a reputation as one of Australia’s most coveted boutique labels.


“Creating clothing that makes women feel confident, comfortable and good about themselves, is what inspires me to design. My inspiration is quite often sparked by textures and fabrics. I’m very conscious of how garments will feel on the body and this plays an important part in my design process.

Although I like to stay abreast of international fashion trends, I believe in designing investment pieces that the wearer can wear season after season in a variety of ways, mixing and blending back with wardrobe updates. With the multitude of fast, disposable fashion brands on the market, we’ve become a society of excessive consumerism and I hope in my small way to be able to lighten the footprint that the fashion industry is leaving on the world by designing pieces that stand the test of time.” – Designer, Belinda Glynn


OnceWas is committed to designing quality, timeless pieces made from sustainable fabrications. Cupro and Viscose are two of our main fabrics that we use across the majority of our designs. They are lightweight, breathable fabrics that drape beautifully against the body and are a more durable alternative to silk.

Designing clothing that makes women feel confident and comfortable is what underpins our designs. Creating investment pieces that can be cherished parts of our customers wardrobes and worn season after season embodies our commitment to sustainability.

i = change

OnceWas is proud to be partnering with i=change, where $1 from every purchase is donated to one of our 3 chosen charities working to make a change in our community.

As an Australian, female-owned small business we are passionate about giving back to our community and we are committed to using our platform to promote positive change. This also gives you powerful purpose to your next purchase, which extends far beyond our beautiful garments.

After completing your purchase you will be asked which life-changing charity you would like to donate $1 of that sale towards, it's as simple as that. With 100% transparency and you can track exactly how much we have raised for each cause and you can even see your donation coming through in real-time here

'We are passionate about helping others and lightening our footprint on the planet. We are honoured to be able to partner with i = change to help these incredible projects create a positive change in our world' - Founders, Belinda Glynn & Linda Cerny