Reflecting on 2024: A Year of Growth, Change, and Looking Ahead
As the year draws to a close, we find ourselves reflecting on everything that 2024 has brought to OnceWas. It has been a remarkable journey filled with milestones, challenges, and opportunities that have pushed us to grow and evolve. We’re incredibly grateful for our loyal community who continues to inspire and support us along the way.
Highlights of 2024
Expanding Our Horizons: This year, we’ve taken meaningful steps to make OnceWas accessible to more people than ever. From broadening our size range to include more options to growing our stockists across Australia and New Zealand, we’ve been committed to meeting the needs of our diverse and growing community. We also introduced new collaborations with boutiques that share our vision, allowing us to bring our timeless designs to even more wardrobes.
Sustainability Milestones: Continuing our commitment to a greener future, we’ve improved our carbon footprint by implementing eco-friendly practices across our production and packaging. From sourcing more sustainable materials to reducing waste during manufacturing, our efforts this year have been focused on creating sustainable fashion pieces that not only look and feel luxurious but also align with our values of responsibility and care for the planet. Sustainability remains a core pillar of the OnceWas ethos.
Design Evolution: 2024 has seen the launch of collections that reflect the true spirit of OnceWas. Each piece has been thoughtfully crafted to embody versatility and timeless elegance, showcasing the vision of our Director and Head Designer, Belinda Glynn. Standout collections like Flamingo Road celebrated the art of effortless dressing, empowering women to feel confident and stylish in every aspect of their lives. From day-to-night looks to travel-friendly staples, our designs have become synonymous with multi-functional luxury.
Building a Community: Our OnceWas community has grown tremendously this year. Whether it’s through our loyalty program, exclusive VIP events, or simply connecting with you online, we’ve loved hearing your stories and seeing how you style our designs. You are the heart of everything we do, and we’re so proud to walk this journey with you. Join our thriving social media channels and subscribe to our newsletters to stay connected with the latest updates and styling tips.
What’s Ahead in 2025
As we look ahead to the new year, we’re excited to continue evolving while staying true to our mission of creating luxurious, versatile pieces for modern women.
Further Size Inclusivity: In 2025, we’ll be expanding our size range even further, including the introduction of a dedicated petite range. We believe that style should be accessible to everyone, and we’re committed to designing with inclusivity at the forefront. Explore our upcoming range to find perfectly tailored fits for every body type.
Exciting New Designs: With each collection, we strive to push boundaries and bring fresh ideas to life. Expect more signature OnceWas detailing, from hand-cut accents to multi-wear versatility, all crafted with our signature timeless elegance. Our designs are thoughtfully made for women who value effortless chic and refined craftsmanship.
Growing Our Impact: We’re doubling down on our commitment to sustainability. In addition to introducing new eco-conscious fabrics, we’re exploring partnerships with organisations that align with our vision for a greener future. Look out for updates on our sustainability journey and our transparent approach to creating ethical fashion.
Change as We Grow: Growth brings change, and with it, new opportunities. We’re excited to expand our team, refine our processes, and ensure that every step we take is one that strengthens our bond with our community. Change is at the heart of evolution, and we’re embracing it with open arms. Stay tuned as we share behind-the-scenes glimpses into our journey throughout the year.
