NEWS

Pregnancy brings constant change, but your wardrobe shouldn’t have to. Discover how OnceWas creates timeless, maternity-friendly clothing designed to support women through bump, baby, and beyond. Featuring Chloe and her newborn, this post shares how our versatile dresses, skirts, and tops gave her confidence during pregnancy and longevity well past the newborn stage, proving stylish pregnancy outfits in Australia can truly last.

A celebration of strength, beauty, and timeless style. Discover our Spring ’25 collection, Hera. Inspired by the Greek goddess of women and family, this season brings versatile silhouettes, luxurious fabrics, and symbolic prints across five unique capsules. From Melbourne winters to European summers and the upcoming Spring Racing season, Hera is designed to move with you, wherever life takes you.


We believe every woman deserves clothing that fits beautifully — no matter her height. Our new Petite Collection, designed with care and precision, offers reimagined silhouettes tailored specifically for smaller frames. Join Australian TV personality Rachel Watts as she discovers pieces that fit perfectly off the rack, combining style, comfort, and timeless elegance without compromise.

An intimate luncheon at Matilda 159 Domain celebrated the launch of our new Petite Collection—designed for women 5’4” and under. With moody tones, rich textures, and timeless silhouettes, the afternoon brought together VIP guests, seasonal cuisine, and a personal styling session from Head Designer Belinda Abbott.