NEWS
An intimate afternoon of style and connection at our Hawthorn East Studio, where our OW Society members enjoyed a first look at Resort ‘25 and personal insights from Director and Head Designer Belinda Abbott.
The OnceWas Society isn’t just a membership, it’s a movement. Born from our desire to give back to the women who inspire us, this new chapter offers more than rewards. It’s about genuine connection, community, and celebrating style with purpose. Join us as we share the story behind the membership; why it was created, what it means, and how it’s redefining what loyalty looks like in fashion.
Pregnancy brings constant change, but your wardrobe shouldn’t have to. Discover how OnceWas creates timeless, maternity-friendly clothing designed to support women through bump, baby, and beyond. Featuring Chloe and her newborn, this post shares how our versatile dresses, skirts, and tops gave her confidence during pregnancy and longevity well past the newborn stage, proving stylish pregnancy outfits in Australia can truly last.
A celebration of strength, beauty, and timeless style. Discover our Spring ’25 collection, Hera. Inspired by the Greek goddess of women and family, this season brings versatile silhouettes, luxurious fabrics, and symbolic prints across five unique capsules. From Melbourne winters to European summers and the upcoming Spring Racing season, Hera is designed to move with you, wherever life takes you.
