Join the NEW OW SOCIETY

The NEW OnceWas Society isn’t just another loyalty program. It’s a movement for modern women who want to feel stylish, empowered, and connected — in fashion and beyond. 

OW SOCIETY

MEMBERSHIP

Your Annual Membership opens a world beyond fashion and includes:

  • Instant $300 credit to spend on any full priced products of your choice - valid for 12 months
  • Exclusive access to our Society Rewards program that offers VIP perks such as free shipping, birthday gifts to treat yourself and loyalty discounts.
  • VIP Early access to all sales and new collection launches - prior to the public
  • Members only access to private sales
  • Extra 10% off all major sales events throughout the year
  • VIP Invitations to exclusive events, shows & behind-the-scenes access

Coming in 2026 you'll benefit from more special inclusions designed to uplift and empower you:

  • Inspiring interviews, resources and stories from women who lead and empower
  • A private OnceWas community to share, connect & celebrate online
  • Insider access to Belinda Abbott, Linda Černy & the OnceWas journey

We would love you to see you with us, as part of this very special OW Society!

society tiers

In addition to the perks included in your Membership, loyalty rewards are reserved exclusively for Members, with benefits building as you ascend through the tiers.

Insider

0–999 points
Every $1 = 1 Society Credit

Luminary

1,000–2,999 points
Every $1 = 1 Society Credit

Devotee

3,000–5,999 points
Every $1 = 1 Society Credit

Muse

6,000–11,999 points
Every $1 = 2 Society Credits

Prestige

12,000+ points
Every $1 = 3 Society Credits
Birthday voucher $30 valid on full-priced purchases $40 valid on full-priced purchases $50 valid on full-priced purchases $60 valid on full-priced purchases $70 valid on full-priced purchases
Tier entry reward $20 on entry $25 on entry $30 on entry $40 on entry
Shipping Free standard AU $350+ Free standard all AU orders Free standard all AU orders Free express AU $200+ Free express all orders incl. Intl
Member events Insider Spend & Save Day Luminary Spend & Save Day Devotee Spend & Save Day Muse Spend & Save Day Prestige Spend & Save Day
Exclusive perks VIP invitations to online events VIP invitations to online events Invites to luxury in person experiences Invites to luxury in person experiences Invites to luxury in person experiences
Bespoke custom orders
Be 1 of 2 interstate winners flown in
Unlockable rewards 800 pts unlocks $30 off 800 pts unlocks $30 off
1000 pts unlocks $50 off
1500 pts unlocks $70 off
800 pts unlocks $30 off
1000 pts unlocks $50 off
1500 pts unlocks $70 off
3000 pts unlocks 15% off
800 pts unlocks $30 off
1000 pts unlocks $50 off
1500 pts unlocks $70 off
3000 pts unlocks 15% off
8000 pts unlocks 20% off
800 pts unlocks $30 off
1000 pts unlocks $50 off
1500 pts unlocks $70 off
3000 pts unlocks 15% off
8000 pts unlocks 20% off
9000 pts unlocks 30% off

Insider

0–999 points
Every $1 = 1 Society Credit
  • $30 Birthday Voucher
  • Free standard on AU orders $350+
  • Insider Spend & Save Day
  • VIP invitations to online events
Unlockable Rewards

Insider

earn 0 - 999 points in 12 Months
Every $1 = 1 Society Credit

- Receive a $30 Birthday Voucher valid on all full-priced purchases

- Free Standard Shipping on all AU orders over $350

- Special Insider Members Spend and Save Day

- VIP invitations to online events

LUMINARY

1000 - 2999 points in 12 Months
Every $1 = 1 Society Credit

- Receive a $20
Reward Voucher for entering the Luminary Tier

- Receive a $40 Birthday Voucher valid on all full-priced purchases

- Free Standard Shipping on all AU orders (No minimum)

- Special Luminary Members Spend and Save Day

- VIP invitations to online events

Devotee

3000 - 5999 points in 12 Months
Every $1 = 1 Society Credit

-Receive a $25 Reward Voucher for entering the Devotee Tier

- Receive a $50 Birthday Voucher valid on all full-priced purchases

- Free Standard Shipping on all AU orders (No minimum)

- Exclusive Devotee Members Spend and Save Day

- VIP Invites to online events and luxury in person experiences

Muse

6000 - 11,999 points in 12 Months
Every $1 = 2 Society Credits

-Receive a $30 Reward Voucher for entering the Devotee Tier

- Receive a $60 Birthday Voucher valid on all full-priced purchases

- Free express shipping on orders over $200

- Exclusive Muse Spend and Save day

- VIP Invites to online events and luxury in person experiences

Prestige

12,000+ points in 12 Months
Every $1 = 3 Society Credits

-Receive a $40 Reward Voucher for entering the Prestige tier

- Receive a $70 Birthday Voucher valid on all full-priced purchases

- Free express shipping on all orders

- Exclusive prestige members spend and save day

- VIP Invites to online events and luxury in person experiences

- Bespoke custom orders

- Be 1 of 2 interstate winners flown in for exclusive styling events

Unlock exclusive Member rewards

collect 800 points to unlock this reward

(Minimum spend to use this reward is $120)

collect 1000 points to unlock this reward

(Minimum spend to use this reward is $200)

collect 1500 points to unlock this reward

(Minimum spend to use this reward is $300)

collect 3000 points to unlock this reward

(Minimum spend to use this reward is $700)

collect 8000 points to unlock this reward

(Minimum spend to use this reward is $1000)

collect 9000 points to unlock this reward

(Minimum spend to use this reward is $1500)

WAYS TO EARN REWARD POINTS

$1 = 1 society credit

Muse: $1 = 2 Society Credits

Prestige: $1 = 3 Society Credits

40 bonus credits

Sign Up

35 bonus credits

Like us on Facebook

50 bonus credits

Leave us a Product Review

35 bonus credits

Follow us on Instagram

35 bonus credits

Share us on Facebook

OW SOCIETY FAQS

Once you purchase your Membership here, you will instantly be emailed the code to access your $300 credit.

Your Free Shipping benefit based on your Loyalty tier will be automatically applied at checkout. Simply use the email associated with your Membership and Loyalty account when making a purchase.

Your $300 credit can be redeemed on our online store www.oncewas.com.au or in our Hawthorn East Styling Studio and is valid for 12 months from the date you purchase your Membership. Items purchased online using this credit can be exchanged or returned for a credit note. No refunds will apply on items purchased using the $300 credit and items purchased in store cannot be returned or exchanged.

$300 Credit cannot be used in conjunction with loyalty rewards, any other offer, sale or to purchase Memberships. 

To take advantage of all the amazing benefits of our Society Loyalty program and instantly receive $300 credit to use on any full price purchase (valid for 12 months), head to the Society Membership page to purchase your Membership.

Our New Society Rewards program is reserved exclusively for Society Members. With all the fantastic benefits, not to mention $300 instant credit, who wouldn't want to take advantage of becoming an OW Society Member? After purchasing your Membership, click on the Loyalty Rewards tab at the bottom of the screen to create an account if you do not already have one.

Simply click the Loyalty Rewards tab located at the bottom left of your screen to open the loyalty widget. If you have shopped online with us before and created a password, click Sign In. If you haven’t created an account yet, click Create Your Loyalty Account.

Once you have created an account or logged in, click the Loyalty Rewards tab at the bottom of your screen to view your points balance.

Sign in to your account by clicking the Loyalty Rewards tab and ensuring you are logged in. From here, click Ways to Redeem to view a list of rewards available to unlock. Once you select the reward you wish to unlock, a unique code will appear. You can copy and paste this code into the checkout or click Apply Code to automatically apply it. This unique code will also be emailed to you.

Your rewards expire six months after being unlocked. If you unlock a reward but choose not to use it immediately, you can find it saved beneath your society credits in the widget and use it at a later date.

Our stockists operate as independent businesses. As a result, any purchases made directly through them cannot be added to your account. Only purchases made directly with us can be linked to your account history.

If you return an order for refund that used a reward, the points redeemed for that reward will not be refunded. Please feel free to reach out to our customer care team if you have any questions or need assistance with your points balance.

Loyalty rewards are only valid on full-priced items and cannot be used on sale items or in conjunction with any other discounts or offers.

The good news is that as a Society Member, you will receive an extra 10% off sale items and you will have exclusive VIP access to private sales and promotions not available to the public.

Multiple rewards cannot be combined in a single transaction, but you can combine your rewards with your free shipping benefits.

In addition to earning credits while you shop, you can earn rewards points by following us on Instagram or Facebook, sharing us on Facebook and by leaving product reviews. All these activities help you accumulate credits for more rewards and benefits.

No, there are no limits on how many credits you can earn. You can continue to accumulate credits through various activities, such as making purchases, following us on social media, sharing posts, leaving reviews, and more.

Your rewards points will expire if there is no activity on your account after 12 months.

Your Membership will automatically renew after 12 months to ensure that your rewards points stay current. If you decide not to renew your membership, your rewards points will expire 12 months after the last activity on your account.

Annual OW Society Membership is $200. Your Membership will automatically renew after 12 months at which time you will earn another $300 credit!

If you change your mind within 7 days of purchasing your Membership, simply email us at hello@oncewas.com.au and we will refund your $200 Membership in full if the $300 credit has not been redeemed.
You can cancel your Membership at any time before the next auto renewal although your Membership fee will not be refunded after 7 days from purchase or if the $300 credit has been used.

THE FINE PRINT

Please note that if you happen to fall short of the minimum tier spend in a 12 month period, you may be moved to a lower tier, but don’t worry—there are plenty of opportunities to earn and spend your society credits! To keep your credits active and thriving, simply make a purchase or earn more credits. If you have any questions or need assistance, we’re here to help! Just reach out to us at hello@oncewas.com.au