OnceWas 2025 Report: A Year in Review
As we reflect on the past year, 2025 marks a pivotal chapter for OnceWas, our Australian luxury fashion brand built on timeless design, thoughtful craftsmanship, and a deep respect for people and planet. This Year in Review captures the progress we’ve made across sustainability, inclusivity, community, and growth and how each step brings us closer to a more responsible future for fashion.
From the launch of our OW Membership, meaningful carbon footprint improvements to expanded sizing, increased stockists across Australia and New Zealand, this has been a year defined by intention.
OW Membership: Rewarding Loyalty, Creating Connection
Our OW Society Membership program launched in 2025, offering more value, exclusivity, and meaningful rewards to our customers.
OW Members enjoy:
- Generous loyalty rewards.
- Early access to new collections.
- Exclusive offers and VIP experiences.
- Extra 10% off all major sales events.
- Free shipping on all AU orders.
- Priority invitations to events and brand moments.
The OW Membership is our way of saying thank you rewarding customers who invest in OnceWas and believe in what we stand for.
More than anything, 2025 has been a year of community. Our OnceWas audience continues to grow not just in size, but in connection.
From in-store events and collection launches to social media conversations and customer stories, we’ve seen our community show up with enthusiasm, loyalty, and purpose.
You’ve helped shape how we design, how we communicate and how we grow. Your feedback, support, and belief in the brand drive every decision we make, we are incredible grateful for you!
Expanded Sizing: Designed for More Women, Better Fit
One of the most meaningful milestones this year was the expansion of our size range. Inclusivity is central to our philosophy and good design. Beautiful clothing should feel accessible, comfortable, and empowering.
In 2025, we:
- Introduced the Petite Size Range, designed for women 5'4 and under with sizes AU6 (0P) – AU16 (5P).
- Expanded Classic Sizing across key styles and collections, sizes AU6 – AU20.
- Improved grading and fit testing to ensure consistency across sizes.
- Listened closely to customer feedback to guide fit improvements.
- Include a wide size range of models for our ecommerce photoshoots.
This evolution reflects our commitment to dressing real women, real lives, and real bodies without compromise on quality or design.
Growing Our Stockists: OnceWas Across Australia & New Zealand
OnceWas proudly expanded its wholesale presence, welcoming new stockists across Australia and New Zealand. Partnering with like-minded retailers allows us to reach more customers while maintaining the elevated in-store experience our brand is known for.
Our growing stockist network means:
- Greater accessibility to OnceWas collections.
- Stronger relationships with independent boutiques.
- Continued support for local retail communities.
We’re grateful to our retail partners who share our values of craftsmanship, sustainability, and timeless style.
Reducing Our Carbon Footprint: Progress with Purpose
Sustainability at OnceWas is not a trend; it’s a responsibility. In 2025, we took continuous measurable steps to reduce our environmental impact across the entire supply chain.
Key carbon footprint improvements include:
- Minimising production waste through smarter pattern cutting and small-batch manufacturing.
- Refining fabric sourcing to prioritise longevity, quality, and reduced environmental impact.
- Improving logistics efficiencies to lower transport emissions.
- A continuation of designing seasonless styles that encourage fewer, better wardrobe investments.
Our focus remains on creating luxury clothing designed to last, reducing the need for constant replacement and supporting a more circular approach to fashion.
Looking Ahead
As we move forward, our focus remains clear: to create luxury Australian fashion that is thoughtful, responsible, and enduring. 2025 reinforced that progress doesn’t require perfection it requires intention, transparency, and consistency.
Thank you for being part of the OnceWas journey. Whether you’ve been with us since the beginning or discovered us this year, we’re grateful to have you in our community.
Here’s to continuing to design with purpose together.
