Store opening for OnceWas's ‘Style Lab’ boutique Williamstown, hosted by Lana Wilkinson

June 2019 welcomed the opening of our highly-anticipated ‘Style Lab’ boutique in Melbourne's beachside suburb Williamstown. Mirroring the success of our flagship Hampton boutique, this store was designed to allow the clothing to speak for itself, emphasizing the elegant simplicity of our brand. Making customers feel at home was a key influence to the layout, as if you are browsing through your own personal wardrobe. 

 

Hosted by celebrity stylist Lana Wilkinson, we wined, dined and discussed all things fashion including our AW’19 collection which focuses on luxurious fabrics and earth tones. 

 

 

OnceWas store opening, Williamstown

 

 

 

  “Leading on from the overwhelming success we’ve had at our Hampton boutique, we wanted to extend a VIP experience to our customers on the other side of the city. Although Williamstown has some beautiful homewares stores, there are not many clothing boutiques. We identified this gap & found that the demographic was perfectly suited to our brand. We wanted to offer the full range of our unique products & boutique experience to not only our loyal customers in the South-west but customers who are new to our label. Williamstown presents OnceWas with the opportunity to reach a new demographic, which is why the area is a perfect fit for the brand.” -  Belinda Glynn, designer of OnceWas.

 

 

 

There is nothing more pleasurable than touching opulent fabrics, trying on styles and having a personal stylist to assist your selection. We look forward to seeing you at our Williamstown Style-Lab.

63 Ferguson Street Williamstown, VIC 3016. Australia. 

 

Store hours:
Monday to Friday: 10:00am - 5:30pm
Saturday: 10:00am - 5:30pm
Sunday: 11:00am - 4:00pm

 

OW x

 

OnceWas store opening, WilliamstownOnceWas store opening, WilliamstownOnceWas store opening, Williamstown‘Style Lab’ boutique in Melbourne beachside suburb Williamstown

Shaynna Blaze

 

‘Style Lab’ boutique in Melbourne beachside suburb WilliamstownOnceWas store opening, Williamstown

Darcy Spinks + Rachel de Oliveira

 

‘Style Lab’ boutique in Melbourne beachside suburb Williamstown

Kirsten Stanley + Brit Selwood

 

‘Style Lab’ boutique in Melbourne beachside suburb Williamstown

Belinda Glynn + Lana Wilkinson

 

‘Style Lab’ boutique in Melbourne beachside suburb Williamstown - Jane Scandizzo OnceWas store opening, Williamstown 

Jane Scandizzo (left) + Brit Selwood (right)

 

OnceWas store opening, WilliamstownOnceWas store opening, Williamstown

Kirsten Stanley (left) + Carly Lennon (right)

 

OnceWas store opening, WilliamstownOnceWas store opening, Williamstown

OnceWas store opening, WilliamstownOnceWas store opening, Williamstown 

Sarita Holland (left) + Danielle King (right)

 

OnceWas store opening, WilliamstownOnceWas store opening, Williamstown

Lana Wilkinson (left) + Sarah Macleod and Gemma Watts (right)

 

OnceWas store opening, WilliamstownOnceWas store opening, Williamstown

Rebecca Little (left) + Krystal Dahaby (right)

 

OnceWas store opening, WilliamstownOnceWas store opening, Williamstown

Iona LacLean (left)

 

OnceWas store opening, WilliamstownOnceWas store opening, Williamstown

Cheryl Law + Iona MacLean (left) and Sarah Pickersgill-Brown, Raffaela Jenkins and Krystal Dahaby (right)

 

OnceWas store opening, WilliamstownOnceWas store opening, Williamstown

Sarah Pickersgill-Brown (left) and Elaine Marshall, Bri Jones + Sharon Johal (right)

 

OnceWas store opening, WilliamstownOnceWas store opening, Williamstown

Tessa Jay (left) + Darcy Spinks (right)

 

OnceWas store opening, WilliamstownOnceWas store opening, Williamstown

Madeleine Smith (left) + Tahan Lew (right)

 

OnceWas store opening, WilliamstownOnceWas store opening, Williamstown

Jane Scandizzo + Rachel Watts (left)
 & Cheryl Law + Emma Ree (right)

 

PR: OneTwo Agency
Venue: Sebastian Beach Grill
Photography: Katie Fergus

 

 

 


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