June 2019 welcomed the opening of our highly-anticipated ‘Style Lab’ boutique in Melbourne's beachside suburb Williamstown. Mirroring the success of our flagship Hampton boutique, this store was designed to allow the clothing to speak for itself, emphasizing the elegant simplicity of our brand. Making customers feel at home was a key influence to the layout, as if you are browsing through your own personal wardrobe.
Hosted by celebrity stylist Lana Wilkinson, we wined, dined and discussed all things fashion including our AW’19 collection which focuses on luxurious fabrics and earth tones.
“Leading on from the overwhelming success we’ve had at our Hampton boutique, we wanted to extend a VIP experience to our customers on the other side of the city. Although Williamstown has some beautiful homewares stores, there are not many clothing boutiques. We identified this gap & found that the demographic was perfectly suited to our brand. We wanted to offer the full range of our unique products & boutique experience to not only our loyal customers in the South-west but customers who are new to our label. Williamstown presents OnceWas with the opportunity to reach a new demographic, which is why the area is a perfect fit for the brand.” - Belinda Glynn, designer of OnceWas.
There is nothing more pleasurable than touching opulent fabrics, trying on styles and having a personal stylist to assist your selection. We look forward to seeing you at our Williamstown Style-Lab.
63 Ferguson Street Williamstown, VIC 3016. Australia.
Monday to Friday: 10:00am - 5:30pm
Saturday: 10:00am - 5:30pm
Sunday: 11:00am - 4:00pm
Darcy Spinks + Rachel de Oliveira
Kirsten Stanley + Brit Selwood
Belinda Glynn + Lana Wilkinson
Jane Scandizzo (left) + Brit Selwood (right)
Kirsten Stanley (left) + Carly Lennon (right)
Sarita Holland (left) + Danielle King (right)
Lana Wilkinson (left) + Sarah Macleod and Gemma Watts (right)
Rebecca Little (left) + Krystal Dahaby (right)
Iona LacLean (left)
Cheryl Law + Iona MacLean (left) and Sarah Pickersgill-Brown, Raffaela Jenkins and Krystal Dahaby (right)
Sarah Pickersgill-Brown (left) and Elaine Marshall, Bri Jones + Sharon Johal (right)
Tessa Jay (left) + Darcy Spinks (right)
Madeleine Smith (left) + Tahan Lew (right)
Jane Scandizzo + Rachel Watts (left)
& Cheryl Law + Emma Ree (right)
PR: OneTwo Agency
Venue: Sebastian Beach Grill
Photography: Katie Fergus