Sep 28, 2024

Flamingo Road – A Journey Through Timeless Glamour

by Once Was

Unveiling OnceWas' Spring '24 Collection: Flamingo Road

This spring, the coastal charm of Sorrento set the stage for a remarkable celebration of style and elegance, as OnceWas introduced its latest Spring '24 collection, Flamingo Road. Held at the stunning Continental Hotel Sorrento, the launch event was a captivating fusion of luxurious fashion, fine dining, and scenic beauty – a perfect way to introduce what is already being hailed as our favourite collection to date.

The Flamingo Road launch event embodied the vibrant, nostalgic, and bold spirit of the collection. Our guests, a mix of media personalities, influencers, and long-time supporters of the brand, were treated to an unforgettable afternoon. Set against the backdrop of Sorrento's coastal vistas, attendees enjoyed a specially curated sit-down lunch, featuring locally sourced produce and paired with a selection of regional wines. Every detail of the event reflected the collection’s ethos: timeless sophistication and a celebration of bold femininity.

OnceWas' Flamingo Road collection is a celebration of the opulence and drama synonymous with the 1980s, inspired by the iconic soap opera of the same name. From bold prints to intricate hand-embroidered designs, this collection captures the vibrancy of spring with a fresh, modern twist. This Spring collection, available now, offers a range of versatile pieces that effortlessly transition from casual elegance to striking glamour.

As Belinda Glynn, Head Designer and Director at OnceWas, shares, “We wanted to channel the unforgettable fashion and flair of the 80s and reimagine it for today’s woman. The Flamingo Road collection is about embracing boldness and sophistication, while remaining true to yourself.”

Left to right: Director & Head Designer Belinda Glynn wearing the Bahia Stretch Linen Viscose Blazer in Wisteria Alba, Delray Reversible Cupro Cami in Ivory & Bahia Stretch Linen Rayon Pant in Wisteria Alba, Head of Wholesale Linda Cerny wearing the Carlyle Embroidered Linen Viscose Top in Crimson and Carlyle Embroidered Linen Viscose Pant in Crimson.

"Throughout my OnceWas journey, I’ve been incredibly fortunate to experience many remarkable moments. Today’s celebration of 'Flamingo Road' is truly that. A heartfelt thank you to my dedicated team, our amazing stockists, and our loyal customers. Your unwavering support means everything. Each piece in our Spring '24 collection reflects our mission to empower women through confidence and comfort."

"Thank you to OneTwo and their hard working team for helping us with this event, to the Continental Hotel Sorrento for their perfect venue. And I also want to thank Zanita Whittington for flying down to celebrate with us today. It is a full circle moment, Zanita was the face of our first OnceWas campaign when we launched 10 years ago."

Zanita Whittington featuring in our first campaign in 2016. Middle photo Zanita is wearing the Ballou Embroidered Linen Viscose Dress in Blush.

"I’m so grateful for the journey we’ve shared and the beautiful moments we’ve created together. Here's to many more!"

The Flamingo Road collection consists of five exclusive capsule releases, each designed with a unique aesthetic but tied together by OnceWas' signature emphasis on versatility, comfort, and timeless appeal. Key pieces such as tailored blouses, chic skirts, and elevated outerwear feature bold colour palettes and intricate details, offering endless styling possibilities for every occasion.

The Flamingo Road collection is now available to shop online at OnceWas, in-store at OnceWas HQ, and at selected stockists nationwide. Each piece has been carefully designed to be paired with both current and past collections, making it easy for you to mix, match, and make it your own. Whether you’re looking to channel 80s glamour or seeking timeless pieces for your wardrobe, the Flamingo Road collection has something special for everyone. OW x