Autumn 2020, New Frontier

If you haven't heard the saying "20/20 vision" this year by any of your peers or as a meme on social media, then there's a chance you're missing out on the newfound revelation that everyone seems to be harbouring. This year is all about transformation and discovery, and our new autumn collection is showing no signs of hesitation to that statement.

The New Frontier range showcases prints and colour pallets that mimic hues of the Nevada desert, decorating classic wardrobe staples such as relaxed shirt dresses and joggers, through to statement waterfall ruffled chiffon dresses. We've blended the aesthetic of the powerful modern woman and the feminine warrior, who still has elegance and grace as she marches to the battlefield.

But it's not all just about the feminine power that New Frontier brings to the table. This new collection also provides the energy of expanding yourself and reinterpreting the western fashion trend with elevated silhouettes and subtle detailing.

View New Frontier online and our two Melbourne boutique stores in Hampton and Williamstown. OW x

Neha (@mystyleperspective) wearing the Oregon blazer & Nevada pants.

Crystal Kimber (@crystalkimber) wearing the Pioneer dress.


Georgia Maccan (@felixandscott) wearing the Nevada jacket + Oakley leather pants.


Neha (@mystyleperspective) wearing the Jemima dress.


Indianna Roehrich (@indiannaroehrich) wearing the Dylan leather skirt & Nevada knit.



Cheryl Law (@lawstore) wearing the Pioneer cami, Oregon pants + Oakley leather jacket.



Georgia Maccan (@felixandscott) wearing the Oakley leather skirt + Virginia blouse.


Images: From our Melbourne warehouse sale, by Rozanna Chrapot from
Rubik Agency

PR: OnceWas