The seismic shift towards casual dressing over the past two years has brought awareness to clothing versatility; styling in multiple ways, ability to wear pieces from day to evening & timeless garments that hero your wardrobe, season after season.
Ending the focus on off-duty dressing, now is the time to embrace the transformative power of summer outfits. Whether you are a sun seeker, homebody, conscious consumer or adventurer, our dresses are covetable garments that are an effortless addition to any closet – not to mention a failsafe way to elevate your out of office look.
We spoke to our Head of Wholesale, Linda Cerny about all things OnceWas including her styling tips for a timeless & versatile wardrobe!
OW: Talk to us about why OnceWas dresses highlight clothing versatility?
L: The versatility of these dresses is truly amazing! Belinda has designed them not just to be worn as dresses... you can wear them open as a cover-up, wear a waist tie to change the shape or style them with a range off different accessories to transform your look! You can dress them up with a pair of heels or go for a more casual look with sneakers. My personal favourite way to style my dresses is to wear them as a duster over a bikini or bralette.
The Devi Dress worn 4 ways. This style is available in three colour ways, Spice Loom, Taj Tapestry and Mimosa Flower.
OW: What are your favourite current pieces?
L: It has to be the Ortega Shirt and Devi skirt. I adore a twin set, this one is truly my favourite! The semi-sheer check feels amazing on my skin and I love the pop of blue in the placement print. Each piece has been individually hand cut. The shirt looks great with a pair of jeans and the skirt with a plain white tee or even styled as a strapless dress. You can get so many different looks with these two pieces. They are truly wardrobe staples that you will keep for seasons to come.
OW: You get to work closely with over 80 stockists throughout Australia and New Zealand. What's been their feedback on the recent collection?
L: Our stockists love OnceWas as it appeals to such a wide variety of customers. The prints are timeless and silhouettes suit a lot of different body shapes. We are an ageless brand and that’s why it appeals to so many boutiques.
OW: How have you been wearing your pieces so far?
L: Every time I wear a OnceWas piece, I am always stopped in the street to get asked where I got my outfit from. I am a BIG fan of all of our twin sets (wide leg pants and shirts). When I wake up in the morning and put on a OnceWas piece, I always feel confident and comfortable. I also love mixing past season pieces with current season. They never date and I love that!
OW: Anything else you would like to add?
L: I love working and creating magic with Belinda. It was always our dream to own this brand and we are SO excited about where the brand is heading. Thank you to everybody, customers and stockists, for all your support and love. We have so many exciting things to show you in the New Year!
Shop Linda's favourites in our eboutique > www.oncewas.com.au