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#OWwomen Jo Hall
by Once Was
Reinventing the idea of the ‘working mother’, Jo Hall was one of the first few female television journalists that had a family (of four) and still continues to have a successful career of over 40 years. Jo’s work ethic, warmth, genuineness and style is incredibly inspiring and we feel privileged to have had her visit our studios, trying on the new winter collection Into The Wild.
“When I feel good, whether it be my makeup or the clothes that I am wearing, I find I always perform better. I think it relates across the board, no matter what job you do. Going out with friends or even going to your formal…. When you wear lovely clothes, it makes you feel better and work better. For instance, I wore OnceWas recently to a Mother’s Day lunch in which I was MC with very short notice, in front of a room of celebrities… It was very intimidating. I think I did an ok job because I felt that I looked really nice and my outfit made me feel confident."
"What I particularly loved about today, not only was it fun, it was enjoyable and empowering to do something out of my comfort zone with a lovely group of people and wear these beautiful clothes. I chose these particular items because they truly resonated with me. They are classy, feminine, elegant but a little bit edgy. Not straight down the line. This would be the reason why I love OnceWas, all their designs tick all my boxes.”
Shop Jo’s favourite looks from our website or from our Styling Studio which is open fortnightly*. We can't wait to see you! OW x