OnceWas x B1G1 for IWD 2026 🖤

by Once Was

This International Women’s Day, OnceWas is proud to partner with B1G1, a global movement that helps businesses create meaningful impact through everyday transactions.

Through this collaboration, we’re turning fashion, community, and everyday purchases into support for women and children who need it most.

Belinda Abbott, Director and Head Designer of OnceWas, says the causes supported through B1G1 feel deeply personal.

“I grew up in South Africa and witnessed first-hand the challenges faced by women and children in underserved communities. I also saw the incredible resilience of those communities, and how even small opportunities or support could make a real difference. Living in Australia has given me many opportunities, and being able to give back through OnceWas feels incredibly meaningful.”

What makes B1G1 unique is it’s transparent giving model. “B1G1 is doing incredible work,” Belinda explains. “They take no commission from the giving, every contribution goes directly to the causes being supported. Founder Masami Sato created a model where giving is built into everyday business, allowing companies like OnceWas to create measurable impact. We’re incredibly proud to be part of it.”

Supporting Women and Children Through Every Purchase

From Sunday 8 March until midnight Sunday 15 March, $5 from every OnceWas order will be directed through B1G1 to support women and families in underprivileged African communities.

Every order placed during this period will help provide all three initiatives:

  • A day of business training & micro loans for women ready to grow or start their own enterprises
  • A month of sexual health & hygiene programs to help girls stay healthy and in school
  • Two weeks of basic necessities for newborn babies, giving families security and care from day one

“When women are supported, families and communities become stronger,” says Belinda. “Being able to contribute to programs that create opportunity, education, and care is something we’re very proud to do.” 

A Commitment That Continues Through Membership

The impact doesn’t stop after International Women’s Day.

Through the OnceWas Society Membership, this support will continue beyond the campaign. Every Society Membership purchased will contribute to these same three causes through B1G1, ensuring our community continues to create meaningful impact.

Membership was designed to bring our community closer to the brand through exclusive access, early collection previews, special experiences, and curated benefits, and now it also extends that sense of community to women and children globally.

“Our community has always been incredibly supportive of OnceWas,” Belinda says. “The Membership allows us to create something special for them while also extending that support to women and families who need it most.”

Empower women when joining the Society Membership.


Fashion With Purpose

This International Women’s Day, every purchase helps create real impact through programs that support opportunity, education, and care.

By shopping with OnceWas or joining our Society Membership, you are helping support causes that empower women, educate girls, and care for newborn babies in communities that need it most.

Together, small actions can create meaningful change. Shop for good this International Women’s Day.

 




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