OnceWas creates elevated, feminine pieces designed to feel timeless and effortlessly wearable.
With exclusive prints, refined craftsmanship and thoughtful design at the core, every collection is made to inspire confidence and become a lasting part of your wardrobe.
Premium Materials
Timeless Silhouettes
Produced In Small Quantities
Our Story
Effortless dressing, designed for real life.
OnceWas began with a simple belief: that getting dressed should feel effortless, and that the right piece can change how a woman carries herself through her day. From a Melbourne studio, we design elevated, feminine clothing built around exclusive prints, natural-fibre fabrics and a quiet sense of confidence.
Over the years our collections have grown to include premium knitwear, tailoring, event dressing and everyday staples, alongside the signature prints, leathers and lace we are known for. Today OnceWas is recognised as one of Australia's most sought-after boutique labels, worn by a loyal community of women who want to feel like themselves, beautifully.
Our Story
Effortless dressing, designed for real life.
OnceWas began with a simple belief: that getting dressed should feel effortless, and that the right piece can change how a woman carries herself through her day. From a Melbourne studio, we design elevated, feminine clothing built around exclusive prints, natural-fibre fabrics and a quiet sense of confidence.
Over the years our collections have grown to include premium knitwear, tailoring, event dressing and everyday staples, alongside the signature prints, leathers and lace we are known for. Today OnceWas is recognised as one of Australia's most sought-after boutique labels, worn by a loyal community of women who want to feel like themselves, beautifully.
The Founder
Belinda Abbott
As Founder and Creative Director, Belinda Abbott designs every OnceWas collection around the women who wear it. Her approach is considered and personal: refined femininity, fabrics that feel as good as they look, and silhouettes made to flatter real bodies and real lives.
"Designed for the modern woman, our pieces blend refined femininity with effortless confidence, creating a wardrobe that feels as beautiful as it looks."
Belinda Abbott, Founder & Creative Director
Discover Our Most-Loved Collections
Maxi Dresses
Exclusive prints and flowing silhouettes, made to move with you from day to evening.
